Archive for the ‘marketing’ Category

Google analytics

June 25, 2007

I recently watched a video podcast by Robert Scoble about paid search engine marketing. I recommend it as a primer. Watch it here.

david.

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Organic search results at Google

June 3, 2007

Seth Godin has a nice link to an NY Times article on Google’s department for search rankings, and he states that the only future way to guarantee rankings is to rely on producing naturally popular content.  After spending some months working at my non-profit doing my best to learn about how best to market our online services I tend to agree with Seth, but not entirely. 

 Most respectable SEOs will agree that links to websites are the major contributing factor, but design of content to best fit Google’s idea of well structured, is no different than employing marketing to design materials that are suited to a target audience. 

I commented on the idea that SEO, Usability and Accessibility are converging to Bill Slawski, the SEO by the Sea,  and his well articulated response in the comment section to his article on mindmapping audiences and tasks convinces me that we are right, and that there is indeed convergence.

Perhaps SEO has been filling a gap in the market for decent quality online marketers and pragmatic usability professionals.  Certainly old media marketing companies have been slow to see the opportunities for Internet search advertising in organic results.  And usability professionals are an exclusive bunch that have charged a lot of money for results that all too often unquantified by anything more than a few usability test results.

But maybe the gap is closing although I would say that SEO is so far ahead it will take some time marketing and usability professionals to catch up.

Nominated for New Statesman new media award

June 3, 2007

Great news, my non-profit’s websites have been nominated in the New Statesman New Media Awards 2007 in the category of ‘Contribution to civic society award‘. There are quite a few nominations though!

Automated content generation

June 2, 2007

Aaron Wall posted over at Threadwatch and also commented on his personal blog how fantomaster had some good responses, aftrer reading these responses I agree they are worth reading.  fantomaster makes good points.

My take is that as long as content is relevant to the readers it should not matter how it is derived. Programing software to identify content, say, by keywords, is no different than instructing a junior employee to source articles with a brief, say, ‘find some articles about dodgy car dealers in Birmingham ‘.  In the end the readers are the judge of what works and what doesn’t surely, they will just move on if content is irrelevant.

After all nobody ever had a long term relationship with Eliza did they?

Dave Clarke.

Relationship between SEO and usability/HCI

May 30, 2007

When SEO is raised in discussions, people most often start rambling on about keywords and Pagerank, they don’t often bring up usability or information architecure.  To be honest, that’s how I have also thought, at least until now, recent posts by Aaron Wall and Bill Slawski are starting to me think I have got mature SEO professionals all wrong.

Bill wrote a very interesting response to my question about the relationship which I very much agreed with.  I would like to hear more on this subject though, does anybody have any links?

Good ideas are hard to spot

May 30, 2007

Seth Godin has a nice post on the subject of new business ideas that becomes successes, and how they are difficult to forsee.  I can’t recall the last day that I did not wonder if we should be developing a new product, or have a doubt that our product ideas are the right ones.  Several times a week people I meet will tell me our products are fantastic or that they are a waste of time.   Every so often though I will get some feedback from a customer that is fantastic, yesterday was one of those days, it’s a great feeling.