Archive for August, 2007

Phone for older people

August 15, 2007

I enjoyed watching the BBC’s articles on the ‘Life Phone‘.  This phone has been developed especially for older people.  It has a large, high contrast, display, and a panic button.  It’s not doing too well commercially though – any ideas?  Probably if you have studied Human Computer Interaction.  I work developing technology for older and disabled groups, it has become very clear to me that there is a great deal of resistance by retailers to products explicitly targeted at older or people with disabilities.

In my experience, the mere mention of referencing older or disabled people in marketing or branding panic creates panic and denial – ‘we are inclusive’ is the usual response.  The market for such explicit marketing to older people  is still limited.  I recommend Dick Stroud though, if you want to learn more about the demographics, he has written a great book ‘The 50-plus market’

David.

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Cute shot of dog outside paddington office

August 6, 2007

In London the best views are often at the back of the buildings.  In Paddington where my head office is, we have some great buildings – although you would never know it from their facades!  Here is a great little shot of a really nice playful dog that belongs to one of our neighbours – it just loves to play around outside.  Check out the buildings and plants, they really look great.  FYI. This shot was taken with my vario II from my temporary desk in the main office, next to the IT team, they are great guys and IT is really the heart of our non-profit, in fact I have not used my office for over a year (much to my CEOs dismay)

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